State of AI 2026 Report Is Live!

Blog

AI Insights · Timothy · July 2025

Top 5 Dynamic Games on Unified Platform in the UK: Q2 2025

Explore the performance of the top 5 dynamic games in the UK during Q2 2025, revealing trends in downloads, revenue, and active users.

Top 5 Dynamic Games on Unified Platform in the UK: Q2 2025

In the second quarter of 2025, the UK's dynamic games market saw significant activity across both iOS and Android platforms. Here's a closer look at the top five games based on their performance metrics.

Gossip Harbor®: Merge & Story from Microfun Limited showed a remarkable increase in weekly revenue, peaking at approximately $759K by the end of May. Weekly downloads experienced a decline, starting with 19.5K and dropping to about 6.6K by the end of June. Active users remained robust initially, reaching a high of 239K in early May, before declining to approximately 143K by the end of the quarter.

Roblox by Roblox Corporation continued its dominance with weekly revenue reaching up to $593K by late June. Downloads fluctuated, peaking at 73K in late May. The game maintained a strong active user base, growing steadily from 4.6M to nearly 6M throughout the quarter.

Pokémon GO from Niantic, Inc. experienced a notable revenue surge, especially during late June, hitting approximately $1.7M. Downloads remained relatively stable, with a slight increase to 21K towards the end of the quarter. Active users showed resilience, peaking at 713K in late June.

Gardenscapes by Playrix saw a steady weekly revenue trend, averaging around $400K. Downloads decreased over time, falling from 26K to about 7K. Active users started strong at 393K, with a gradual decrease to 297K by quarter's end.

Homescapes, also from Playrix, showed consistent revenue, peaking at $324K in late May. Weekly downloads saw a downward trend, starting at 6.6K and ending at 4.6K. Active users remained stable, fluctuating slightly around the 230K mark.

These insights are based on Sensor Tower data, providing a comprehensive view of the gaming landscape in the UK. For more in-depth analysis, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025